PianoMan J on No Serial Number for SD 2.0

I've just received Superior Drummer 2.0 in the post - a box of 5 cd discs. Finished the installation - and no Serial Number ! It's not on the box, or in the box & there's no documentation. I've spent the last 3 days researching VST drums, and I chose to buy SD2 over Addictive Drums, but Toontrack, if you're taking > £100 of customer's money you need to make it a simple process to authorise the product. Your video doesn't help... There's a number on the box si00953814 - but that is not being accepted as a Serial Number. It might be quicker if I return the item to my retailer, and buy Addictive Drums ?!?